Above is a video ad I created for a fictional American retail company called SouthSheep.

The company’s aim was to make high quality packs, equipment, and apparel using recycled materials for outdoor enthusiasts that can endure rugged conditions regardless of the terrain or season.

SouthSheep’s rebranding was meant to have a modern appeal while maintaining their traditional values. The brief and name were provided. The logo was created by a teammate, the video ad and branding mockups below were created by myself.