Below is a series of subway ads for Focus 05, a fictional restaurant located in Manhattan whose mission is to provide quality food, drink and entertainment to a target market consisting of individuals and couples between the ages of 22 and 42, placing their target firmly within the Millennial Generation.

Target Audience Preferences:

Millennials want a unique dining experience but prioritize affordability, ethics, and sustainability.

They want locally sourced products, healthy options, and dining in groups.

Though they generally get their information and recommendations through social media and word of mouth, within advertising they prefer sans serif fonts, layouts with open space, and authentic, organic colors reflecting nature.

Tools Used: Adobe Photoshop

*Logo was provided