RacerX is a fictional gaming company focused on providing family-friendly, accessible games for people of all ages and abilities.

RacerX,founded by Justin Racer in 2020, is headquartered in San Francisco and is one of the U.S. gaming industry’s most valuable companies with a market value of US $17 billion.

Visual Manifestation: Combination logo that includes a brandmark and a wordmark, branding guidelines, and mockups. Simplicity is key. Readability, legibility, and scalability are critically important.

Tools Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

*The background information and objectives were provided however the logo, designs, and copy were all created by myself.

**The game images were created with the help of AI to best represent the brand identity I created.